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      <image:title>Rum - The Origins of Cuban Rum - Make it stand out</image:title>
      <image:caption>The Maestros del Ron Cubano The guardians of Havana Club’s tradition and quality are the Maestros del Ron Cubano. These master blenders undergo up to fifteen years of training, passing down their expertise from generation to generation. The Maestros’ role includes selecting and blending rum bases, ensuring each batch meets the highest standards of quality and embodies the spirit of Cuba.</image:caption>
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      <image:caption>What is London Dry Gin? London Dry Gin isn’t about location, it’s about a production style. Must be distilled with all natural botanicals. No artificial flavors or colors can be added after distillation. The base spirit must be neutral and at least 96% ABV before redistilling with botanicals. Result: a crisp, clean, juniper-forward gin.</image:caption>
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      <image:title>Gin - The History of Gin - So how did gin come to be known as ‘mother’s ruin’? In the first half of the 1700s, there was a diabolical situation occurring in the lower classes of London. Gin was being consumed in massive amounts by the poor, and had reached such catastrophic levels that 9,000 babies had been thought to die because of negligent mothers forcing the alcohol down their throats. The process of distilling gin had initially been encouraged in England at the beginning of the 18th century, as the distilling industry propped up grain prices, which were very low. However, over the next 50 years, the consumption of gin would increase to disproportionate and dangerous levels.</image:title>
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